What's The Price of Perfection?
Last night, after one of our weekly mastermind calls, my girlfriend and I had a pretty heated debate about the importance of marketing materials and copy being as perfect as possible before being released vs. the price of not taking action.
I've been a web designer for the past 10 years and in that line of work, it's fairly important that everything lines up correctly down to the pixel.
I understand her point that if you put something out there with a bunch of typo's and bad grammar that a lot of people will think you're an idiot. Yet time and time again I see lots of big name internet marketers put out stuff that's far from perfect and it doesn't seem to matter - it still converts and it still makes money.
For me, until you get it out there in front of the public, it's useless. Sure you should spell check it and make sure everything works technically, such as your name capture form and autoresponders, but little grammar or punctuation mistakes won't kill you. This isn't high school and your english teacher isn't going to read it.
So what do you think?
Do you overlook typos and grammar in marketing materials as long as the main message provides value or do you rule someone out if they're too lazy to proof read something before releasing it?
I've been a web designer for the past 10 years and in that line of work, it's fairly important that everything lines up correctly down to the pixel.
I understand her point that if you put something out there with a bunch of typo's and bad grammar that a lot of people will think you're an idiot. Yet time and time again I see lots of big name internet marketers put out stuff that's far from perfect and it doesn't seem to matter - it still converts and it still makes money.
For me, until you get it out there in front of the public, it's useless. Sure you should spell check it and make sure everything works technically, such as your name capture form and autoresponders, but little grammar or punctuation mistakes won't kill you. This isn't high school and your english teacher isn't going to read it.
So what do you think?
Do you overlook typos and grammar in marketing materials as long as the main message provides value or do you rule someone out if they're too lazy to proof read something before releasing it?
Add a Comment
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Comment by Tracy Needham on May 2, 2008 at 7:14pm -
I can definitely excuse a few here and there because I know you can proofread and still miss things. But if there are a lot, it does make me wonder whether they have been as sloppy with the product they're selling. And if they frequently send out those "oops" emails, then I definitely wonder. Those things get annoying.
But overall, "good is good enough" is the happy medium between speed and perfection.
Tracy
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